SURYA KICKS OFF INAUGURAL END OF SUMMER ACCESSORIES SALE
Brand to offer 20 percent savings on all non-rug categories
CALHOUN, Ga. — Aug. 20, 2015 —
Surya is set to launch an accessories-focused end of summer sales event on Monday, Aug. 24. The event, which runs through Wednesday, Sept. 30, is intended to give retailers and designers the opportunity to realize the positive impact that the sale of accessories can have on their revenue stream. The sale has been timed to include the busy Labor Day weekend, enabling retailers to offer more competitive pricing and drive higher traffic to their stores.
Surya is offering two special promotions for qualifying accessory orders written during the sale period.
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Accessories Savings Pass – Receive 20 percent off of a $1,000 accessory order along with 20 percent off all additional accessory orders placed through the end of September.
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Accessories Add-On Sale – Receive 20 percent off of any accessories included on a $500+ rug and/or rug pad order.
“Time and time again, we hear from retailers and designers how their revenue has increased as a result of actively promoting accessories at the time of the upholstery sale,” said Satya Tiwari, president, Surya. “Accessories are an easy add-on at the point of purchase that can continue to generate revenue long after the sale in the form of customer referrals and repeat visits to the store. We are excited to offer our customers the chance to pass along to their customers substantial savings on thousands of fashion forward accessories across the Surya line.”
With the goal of being a one-stop source for coordinating home accessories, Surya has incrementally expanded into additional categories, beginning with the introduction of pillows in 2010 and followed by throws, poufs, wall decor, accent furniture, lighting, decorative accents and – most recently – bedding. To make it easy to build expertly coordinated looks, all products are matched to their Pantone® TPX equivalents and color palettes are carried throughout all categories.
Added Tiwari, “The Surya sales team is well versed on ways to effectively integrate accessories into retail programs and design projects to optimize value and return on investment. We encourage our customers to contact their Surya sales specialist to learn how, with a minimal amount of effort, they can significantly boost their bottom line.”
Additional details on the sales event are available at
www.surya.com/endofsummersale.