SURYA TO SHOWCASE SIGNIFICANT CATEGORY EXPANSIONS AT HIGH POINT MARKET 10.03.22
CARTERSVILLE, GA (October 3, 2022) – Surya’s High Point Showroom, Showplace 4100, is undergoing another makeover as the brand prepares to showcase a significant expansion in furniture, wall decor and lighting, along with hundreds of new rug introductions. Surya’s positioning as a leading home furnishings lifestyle brand will be evident with visual displays throughout the showroom highlighting how Surya pieces can work together effortlessly in homes and retail settings.
“We are bringing to market a fresh merchandising concept to illustrate the breadth, depth and cohesiveness of the growing Surya product line. Our showroom has been reconfigured to accommodate experiential installations that will provide guests with endless inspiration to create, complete or transform a space,” said Surya President Satya Tiwari. He added, “With our recent expansion into furniture, we continue to solidify our position as the preferred one-stop-shop for retailers and designers to source everything needed to create beautiful spaces.”
Building on a successful launch of sofas, loungers and chairs last Spring, Surya’s new furniture features more seating options and larger-scale pieces, including dining tables, coffee tables and ottomans. Wall decor introductions include unique, statement-making art and mirrors in a variety of finishes, shapes, and sizes. Lighting introductions span multiple styles and silhouettes. And, with more than 75 new collections and hundreds of new designs, Surya’s rug assortment offers many stunning new designs in the hand-knotted, performance, texture, natural fiber and one-of-a-kind categories, among others.
A sampling of new introductions for the season follows.
FURNITURE
Brionne
The lush channel tufted Brionne sofa, available in a striking olive or medium brown velvet fabric, adds a touch of contemporary glamor to any living room.
Stavanger
A perfect fusion of natural and industrial elements, the Stavanger dining table and matching bench feature live-edge curves and warm wood tones juxtaposed with an angled metallic base.
Halden
Nature transforms into a functional work of art with the handcrafted Halden coffee table and its unique grains, knots, and fissures on a live-edge wood top. Matching dining table available.
Laredo
The clean-lined Laredo ottoman, upholstered with gray or brown hide, features a sleek and sophisticated tonal patchwork design.
WALL DECOR
Lorelin
Hung together or spread out in multiple spaces, the asymmetric organic shaping of the beveled Lorelin mirrors lends a spontaneous aesthetic to any room.
Aranya
The classic yet contemporary Aranya mirror collection offers minimalist elegance with a durable, corrosion-resistant frame. Available in a variety of shapes, sizes and finishes.
Iridescent
Striking luminous frames, made from hand inlaid shell and mother-of-pearl, are available in a variety of shapes, sizes and finishes in the Iridescent mirror collection.
LIGHTING
Navagio
In the Navagio table lamp, a tapered beige linen shade rests gracefully over a natural concrete body that blends seamlessly with any style.
Pavillion
The intriguingly shaped Pavilion table lamp is available with a stunning blue or white ceramic body, complemented by a tapered ivory linen shade.
Rogow
The charming sculptural base of the Rogow floor lamp is as stylish as it is sturdy and is topped off with a sophisticated white linen shade.
RUGS
Ghazni
Persian and Turkish-inspired designs, made from incredibly soft high-sheen premium wool, deliver a luxurious sensory experience. Hand knotted in India from Ghazni wool.
Antalya
Mesmerizing Anatolian motifs with intrinsic symbolism decorate an even-pile Turkish knot construction. Hand knotted in India from wool.
Monterey
Bordered Persian designs juxtapose weathered tones with updated hues on a soft low pile, celebrating authentic craftsmanship. Hand knotted in India from wool.
Tenerife
Textured Moroccan-inspired organic diamonds complement a natural variegated neutral-tone base with authentic hand-braided fringe. Hand knotted in India from wool.
Natural Soumek
Alternating rows of jute and wool in a tight Soumek weave create heathered shading and a unique organic decadence. Hand knotted in India from wool and jute.
Lavish
Ultra-soft hand-spun mohair wool is knotted into a dense pile for opulent texture with luxurious sheen. Hand knotted in India from Mohair wool.
Castillo
Neutral mid-century modern geometrics, with skip-knot construction for added texture, provide the ultimate contemporary comfort. Hand knotted in India from wool.
Tallinn
A bold, colorful presentation of striking geometric and abstract patterns on a medium pile. Hand tufted in India from wool and viscose.
Brook
Modern geometric and linear patterns in a medium-pile palette of grays, blacks and creams add a touch of casual comfort. Hand tufted in India from wool.
Yasmin
Striped cords of sophisticated texture are created with hand spun yarn on a soft low pile surrounded by a well-defined border. Hand knotted in India from recycled PET yarn.
Pompeii
Hand-spun yarn creates intricate textural details and abrash shading for a timeless masterpiece that is easy to care for. Hand knotted in India from recycled PET yarn.
Isfahan
Inspired by its namesake region, breathtaking classic designs are accentuated with luminous sheen on a decadent soft pile. Machine woven in Turkey from viscose, polyester and acrylic.
Dresden
Shrink-yarn textural highlights bring to life a stunning mix of classic and modern designs on a soft medium pile. Machine woven in Turkey from polyester.
PILLOWS
Draper
The hand-woven cotton Draper pillow adds rustic charm with it warm colors, patchwork design and detailed stitching and braiding embellishments.
Niagara
The sophisticated abstract Niagara pillow brings together a versatile palette with textural elements for maximum style and comfort. Also available in a lumbar size.
Zayden
Hand woven from recycled PET yarn, the easy-care Zayden pillow collection features three organic designs with subtle texture.
Surya’s High Point showroom (Showplace 4100) will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. Walk-ins are welcome but showroom visitors are encouraged to book an appointment here.
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About Surya
Surya is the premier one-stop source for home furnishings for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern, texture. and form to offer more than 60,000 fashion-forward products, including rugs, furniture, lighting, wall decor and textiles. To learn more, visit www.surya.com.
SURYA TO UNVEIL NEW PERMANENT SHOWROOM IN MANHATTAN 9.14.22
CARTERSVILLE, GA (September 14, 2022) – Surya will open the doors to its new 4,500-square-foot permanent showroom in Manhattan during the upcoming New York Home Fashions Market, September 19-22. The Surya showroom is located in Suite 1503 in The New York MarketCenter™ at 230 Fifth Avenue, home to a range of leading home decor brands.
During the pandemic, Surya invested heavily in design innovation, product assortment and inventory, emerging as the fastest-growing supplier to national retail chains. Surya’s New York showroom will showcase an impressive assortment of machine woven rugs, handmade rugs, washable rugs, performance rugs, outdoor rugs, as well as a selection of pillows, including indoor/outdoor pillows and cushions, and poufs.
“We are well positioned to help larger retailers bring new levels of fashion and value to market. Our New York showroom enables us to showcase the breadth and quality of our product assortment, both during the upcoming show as well as throughout the year” said Surya President Satya Tiwari. “Despite supply chain concerns across the industry, we are dedicated to providing retailers with industry-leading fill rates and delivery times” he added.
Noteworthy rug introductions, spanning all styles, include new innovative easy-care and performance rugs packed with style. Following is a preview of some of the new rugs that can be experienced firsthand in Surya’s New York showroom:
The Hassler collection, machine woven in Turkey from a polyester and polypropylene blend, seamlessly combines muted neutral tones, rich hues and shrink-yarn textured highlights.
The machine woven La Boheme collection, made in Turkey with 80% polyester and 20% polypropylene, offers a knobby hand-knotted texture at an affordable price.
The washable high-pile Lykke collection is machine woven in Turkey with 100% polyester and blends organic global-inspired patterns with neutral tones.
The washable low-pile Lillian collection, featuring a mix of traditional and modern designs, is machine woven in Turkey with 100% polyester.
With mesmerizing shapes in neutral tones, the durable, hand-woven Daffodil performance collection is made with 100% recycled PET yarn in India.
The popular washable machine woven Amelie collection, made in Turkey from 100% chenille-polyester, continues to grow with many new distressed vintage designs, perfect for high-traffic areas.
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About Surya
Surya is the premier one-stop source for home furnishings for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern, texture. and form to offer more than 60,000 fashion-forward products, including rugs, furniture, lighting, wall decor and textiles. To learn more, visit www.surya.com.
SURYA LAUNCHES CAMPAIGN TO ACCELERATE PEDIATRIC BRAIN CANCER RESEARCH 5.05.22
CARTERSVILLE, GA (May 05, 2022) – Surya announced that it will match dollar for dollar every donation made to the Yuvaan Tiwari foundation in the month of May. May is brain tumor awareness month. Last year, Satya and Parvati Tiwari, principals of Surya, lost their 3-year-old son Yuvaan (Yuvi) to an aggressive and fatal brain tumor called diffuse midline glioma (DMG). DMG, with median overall survival of only eight to eleven months from the time of diagnosis, strikes 200-400 children in the United States each year.
Last year, the Tiwari family created the Yuvaan Tiwari Foundation, a 501(c)(3) nonprofit organization. The foundation’s mission is to fund research to find a cure for diffuse midline gliomas and other fatal pediatric brain cancers, while supporting patients and families along their journey. “There is no cure for DMG and the protocols for treatment have remained unchanged for the last 60 years. Parents like us who receive a devastating brain tumor diagnosis are left with little beyond hope, prayers and limited experimental treatment options with harsh side effects. We created the Yuvaan Tiwari Foundation to enable a brighter future for kids with brain cancer” said Satya Tiwari, President of Surya.
Brain tumors are the deadliest and most common form of pediatric cancer and are the leading cause of death by disease for children in the United States. Less than 4% of federal funding is directed at pediatric cancer research, with only a small fraction of those funds used for brain tumor research. “Funding from family foundations like ours is critical to move towards a cure. We have personally endured the pain, hopelessness and devastation that follow a brain cancer diagnosis. We want to change the course of that journey for other families. Yuvi always saw the bright side of life and we hope his legacy will continue to shine a light for others,” said Surya CMO Parvati Tiwari.
Donations to the Yuvaan Tiwari Foundation’s "Go Gray in May" campaign to raise $100K can be made at www.surya.com/GoGrayinMay. 100% of proceeds will fund groundbreaking research initiatives and support impacted families. Facebook fundraisers for the Yuvaan Tiwari Foundation can be created at https://www.facebook.com/fund/YuvaanTiwariFoundation/. All funds raised now through May 31st will be matched by Surya.
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About Surya
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern, and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding. The brand also provides innovative display, merchandising, and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Denver, Boston, Dallas, High Point, New Delhi, and Toronto. To learn more, visit www.surya.com.
About the Yuvaan Tiwari Foundation
The Yuvaan Tiwari Foundation is a 501(c)(3) nonprofit organization that was established in 2021 by Parvati and Satya Tiwari to honor the legacy of their son Yuvaan (Yuvi). At age two, Yuvi was diagnosed with an aggressive and fatal brain tumor called diffuse midline glioma (DMG). Yuvi fought DMG bravely for seven months but passed away on July 30, 2021. The Yuvaan Tiwari Foundation is built on love, hope and an unwavering determination to find a cure for DMG and other deadly pediatric brain tumors. To learn more, visit www.ytfoundation.org..
SURYA RELEASES 2022 CATALOG 4.07.22
CARTERSVILLE, GA (April 7, 2022) – Designed for easy navigation and effortless product coordination, the 2022 Surya catalog dellivers inspiration and information for endless design possibilities. Surya’s latest catalog features thousands of expertly crafted rugs across a range of styles and price points. The company’s lighting and wall decor selection has expanded to include hundreds of new styles in variety of high-quality materials and finishes. In the spotlight this catalog are Surya’s latest furniture additions – a curated collection of luxurious and comfortable sofas, chairs and loungers.
Elevated lifestyle photography features stunning spaces outfitted with Surya rugs, furniture and accessories, showcasing the versatility of the brand’s products across categories. Product close-ups and style shots provide additional visual cues and design inspiration. Enhanced data and product details are available to facilitate decisions at every stage of the design process.
The Surya catalog is organized by product category and price, with the ability to shop lighting by size, mirrors by shape, decorative accents and furniture by type, and pillows and rugs by style. To quickly hone in on customer needs, visual indexes are available for rugs and top-sellers.
“We continue to invest in a print catalog because it both inspires and simplifies the shopping experience” said Satya Tiwari, President of Surya, “Presenting our full product offering in a concise and convenient format is core to our promise of providing every tool designers and retailers need to succeed in today’s business environment”
Surya.com can be used alongside the catalog to place orders, view real-time inventory, access additional product specifications, view product images and watch videos. Surya’s 2022 catalog is available online at www.surya.com/ecatalog.
About Surya
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, furniture, lighting, decorative accents, and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Denver, Boston, Dallas, High Point, New Delhi, and Toronto. To learn more, visit www.surya.com.
SURYA TO UNVEIL REDESIGNED SHOWROOM AT HIGH POINT MARKET 3.10.22
CARTERSVILLE, GA (March 10, 2022) – Surya will continue to raise the bar this upcoming High Point market with a completely redesigned showroom and expanded assortment of new rugs, furniture, and accessories. The updated flagship showroom at Showplace 4100 will showcase all aspects of the product development journey – from inspiration to production, highlighting the unrivaled craftsmanship and design excellence of Surya products. Displays, galleries and installations have been added throughout the showroom to provide visual cues, guide product discovery, and elevate the buying experience.
"In completely reconstructing our presentation, we wanted the showroom to provide an immersive and inspiring experience that ties in the broader story about Surya and our commitment to craftsmanship, sustainability and quality" said Satya Tiwari, President of Surya, "Our company has come a long way in the past few years, and we want our showroom to reflect our leadership in design across all categories, now including sofas and chairs."
Headlining product introductions for Surya is the unveiling of new sofas, loungers, and chairs to complement its full line of coordinating rugs, lighting, wall decor, textiles, and accent furniture. The company will debut 50+ new rug collections and 700+ new designs including an expanded selection of luxury rugs in a variety of styles, performance rugs made from 100% recycled PET Yarn, and high-design machine woven options. Surya will also be bringing to High Point a brand-new assortment of one-of-a-kind pillows to accompany a revamped selection of hundreds of one-of-a-kind rugs.
To see the redesigned Surya showroom and new collections, make an appointment here and save 10% off your order at market. Please see below for images and descriptions of new introductions and key line extensions being shown at market.
RUGS
Hamadan Collection
Hand knotted by artisans in India using a mix of natural wool and viscose, the Hamadan collection provides timeless vintage aesthetic in a modern luxurious centerpiece.
Khotan
Afghan-inspired Khotan collection is decadently hand-knotted to display craftsmanship and traditional beauty. Hand knotted in India from 100% wool.
Sumela
Ushak bordered pattern designs are brought to life with rich hues of color in the Sumela Collection. Hand-knotted in India from 100% wool.
Sycamore Collection
The Sycamore collection features a versatile offering of dark-neutral, subtly textured designs that cater to both indoor and outdoor styles. Hand-loomed in India from 100% recycled PET yarn.
Daffodil Collection
Recycled PET Yarn is reimagined to create the visually textured Daffodil collection. Expertly hand-woven by Surya artisans in India from 100% PET yarn.
Lily Collection
Striped patterns work together with a sustainable high-performance base for a casual yet elevated aesthetic. Hand-woven in India from 100% recycled PET yarn.
Hickory Collection
The easy-care Hickory performance collection is a luxurious and outdoor safe rug hand loomed of 100% Recycled PET Yarn.
Hemingway Collection
Relaxed neutrals and high low detailing create the elevated organic texture found in the eye-catching designs of the Hemingway collection. Hand-woven in India from wool and polyester.
Cherokee Collection (extension)
Eclectic, modern designs are uniquely tufted for textural appeal with the bohemian-styled Cherokee Collection. Hand Tufted in India from 100% wool.
Naila Collection
Vintage styled Naila collection is machine woven in Turkey from 100% space dyed polyester yarn. Featuring 12 colors and crafted self-tassels, this innovative construction delivers a hand-knotted look and feel for the machine-woven category.
Intense Collection
The Intense collection highlights a mix of modern and traditional inspired patterns. The colorful collection is machine woven in Belgium from 100% Chenille-Cotton and Wool. Touareg Collection
Decadently hand woven from jute and leather, the Touareg collection delivers tribal excellence in a mixed construction. Hand crafted in India with custom finished leather fringe, this unique collection brings luxury and tribal style.
Regal Collection
The Regal collection is a modern natural fiber collection, hand woven in India from a mix of jute and polyester to create streamlined patterns and texture.
FURNITURE
Lorient Swivel Chair
Available in 3 colors, the Lorient Swivel Chair delivers velvet comfort on a comfortable, swiveling frame. With accompanying pillow, the Lorient collection delivers a trendy and luxurious seating option to match any style.
Marseille Sofa
Comfortably seating 3 in felted ivory Boucle, the Marseille sofa is a design staple with luxurious patterning and textural appeal.
Vortex Collection
The flawlessly crafted Vortex table collection combines oil rubbed bronze finishes and tempered glass to create sleek, minimalist designs. This brand-new collection features two end table and an oversized coffee table.
Alchemist Collection
Featuring asymmetrical levels and beautiful antique brass hammered metal, the Alchemist collection includes an oversized coffee table and six mirror sizes constructed with laser cut, flawless craftsmanship. Featuring precise engineering and versatile use, this contemporary collection evokes minimalistic and breathtaking design.
Rendezvous Collection
The modern Rendezvous collection features asymmetrical designs and gold finishes that pair on any wall for a textured and elegant look.
Alpenglow Collection
Alpenglow is a luxury collection of dimensional mirrors available in geometric or Moroccan quatrefoil designs. Laser cut from an antique gold finish, this collection can stand alone or pair in units to create a unique ensemble.
Snicarte Collection
The unique Snicarte table lamp features an antiqued metal base and a painted glass body with beautiful shades of blue and cream that pair perfectly with its’ white linen shade.
Lennon Collection
With a glazed ceramic body and white linen shade, the beautiful new Lennon lamps are perfect combination of modern and minimalistic design. Available in 3 colors, this versatile collection could easily be featured in any type of space.
Hartford Collection
A polished metal body and rounded shade are grounded by a marble base in the Hartford collection. Available in table and floor lamp sizes or metallic brass and nickel colorways to pair or use alone in a sophisticated setting.
Corduroy Quarters Collection
The Corduroy Quarters pillow collection features a subtle striped pattern that adds to an overall elevated and elegant feel. Made of 100% cotton, this collection of pillows is available in 6 versatile colors.
About Surya
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern, and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding. The brand also provides innovative display, merchandising, and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Denver, Boston, Dallas, High Point, New Delhi, and Toronto. To learn more, visit www.surya.com.