SURYA STRENGTHENS HARDLINES OFFERING WITH EXPANDED LIGHTING AND ACCENT FURNITURE COLLECTIONS 3.30.17
Surya continues the aggressive expansion of its lighting category, bringing the total number of lamps in the Surya line to more than 600. Additionally, Surya is growing its accent furniture collection in both breadth and depth by adding 50 new pieces, including center, accent, nesting and side tables, as well as benches, stools and ottomans – for both indoor and outdoor use.
Surya’s latest lighting introductions include a considerable number of value priced lamps, offering more stylish options at entry-level and mid-level price points. The Surya team worked hard to incorporate direct customer feedback into the products – including the creation of a lighting design task force – to ensure the rapid development of highly relevant designs. Catering to its designer customers, the company has also added a wide array of lamps over 30-inches and increased the number of task and floor lamps in the assortment.
“Countless resources have been allocated to lighting from product development to customer service, inventory and merchandising,” says John Haste, senior vice president of business development at Surya. “Our goal is to be as much of a destination for lighting as we are for rugs and textiles. Because of increasing efficiencies and focus on value across the pricing spectrum, over the past year, Surya’s aggregate pricing for lamps has decreased and we are able to pass those savings on to our customers, which is rare within the industry.”
In addition to offering value, staying in front of design trends is a paramount initiative at Surya. With an entire team dedicated to researching and anticipating trends, the new lighting and accent furniture collections touch on various styles, from updated traditional to modern to casual, and can be effortlessly coordinated with Surya’s rugs and textiles offerings, making it easier to pull rooms together.
“Consumers want their homes to reflect their personal style, and we have accessories in a wide variety of designs at every price point to make that possible,” says Lynne Meredith, vice president of product development at Surya. “Our hardline accessories like lamps, art, mirrors, decorative accents and accent furniture, provide an easy way to bring style into a space without investing a lot of money. We want designers, retailers and consumers alike to think of Surya as go-to resource for coordinating accessories, regardless of their budget and style preferences.”
High Point Market attendees are invited to visit Surya at Showplace 4100 from 8 a.m. to 8 p.m. daily to explore all of the brand’s latest introductions. All products displayed in the showroom will be ready to ship within the spring market season.
Click
here to view some of Surya’s lighting and accent furniture introductions for High Point Market.
SURYA ASPIRES TO EDUCATE, ENTERTAIN AND INSPIRE AT SPRING HIGH POINT MARKET 3.17.17
Always looking for innovative ways to support designers and buyers, Surya will host several exciting events in its showroom, Showplace 4100, at the spring High Point Market.
“We are taking this year’s market to the next level with regard to inspiration,” said Surya president Satya Tiwari. “Our team has worked diligently to create a truly immersive experience for attendees to explore our products and experience the latest design and lifestyle trends, physically and virtually.”
The events hosted by Surya are as follows:
Candice Olson Styles for Surya
Saturday, April 22, 2-3 p.m.
Acclaimed interior designer Candice Olson has imparted her unique aesthetic on hundreds of residential and commercial projects. In a lively presentation and Q&A session, Olson will share how she uses Surya accessories to embody her signature style. Attendees will also be the first to preview a new Surya lighting collection designed by Olson.
Spring Celebration
Sunday, April 23, 6-11 p.m.
Attendees will be able to mix and mingle as they enjoy signature cocktails from the open bar and hors d’oeuvres, followed by an evening of dancing and lively music.
Design Viewpoint Series: The Business of Creativity
Monday, April 24, 3-4 p.m.
Presented by the High Point Market Authority and the American Society of Interior Designers (ASID), design business leader, educator and author of “The Business of Creativity: How to Build the Right Team for Success” Keith Granet will provide insight into everything a creative leader needs to develop ideas, find the resources to bring them to life and market the work by building the right team. (.1 CEU)
The ELLE DECOR Experience
Throughout Market during showroom hours
Surya showroom visitors will be dazzled by the
ELLE DECOR immersive virtual reality experience that lets them see, touch and feel the luxurious Parisian lifestyle, featuring Surya rugs and pillows designed for ELLE DECOR.
Spring Raffle
Market attendees can complete a brief online entry form (
www.surya.com/market-registration) by Tuesday, April 18 for a chance to win one of the three following prizes:
· 1
st Prize: $500 spa gift certificate
· 2
nd Prize: GoPro HERO Session camera
· 3
rd Prize: FitBit Alta
The prize drawing will take place at the Surya showroom at 6:30pm on Sunday, April 23, during the Spring Celebration. Entrants must be present to win.
Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during market, beginning Friday, April 21. Additional information about events at the Surya showroom can be found at
www.surya.com/market-events.