SURYA NEW SISTER COMPANY ARTISTIC WEAVERS TO DEBUT AT HIGH POINT MARKET 9.30.15
Artistic Weavers, a value-focused rug and home accessories brand geared to younger consumers who are looking for trend-driven, fashionable looks at an affordable price point, will debut at the upcoming High Point Market. The product line currently includes a selection of 150+ hand-tufted and machine-made designs in a variety of styles and colors along with recently introduced coordinating pillows in bold geometric patterns.
Rug offerings from Artistic Weavers include indoor and outdoor styles ranging from classic and transitional designs to natural fiber and geometric looks, all of which sell for $349 and under. Coordinating pillows retail for $29 and under.
Artistic Weavers was soft launched in 2014 to test the market, collect feedback and enable fine tuning prior to a full scale roll-out to a broader audience. Based on the positive response received from retailers and e-commerce partners and strong sales momentum, the company’s official launch has been planned to coincide with the heavily attended fall market.
“When we initially conceived Artistic Weavers, we envisioned it as the perfect balance of style and value,” said Satya Tiwari, president, Surya. “We sought to offer Millennials and consumers who are at once fashion conscious and very mindful of their budgets, a way to give their living spaces a very personal feel without straining their wallets. At the same time, we wanted to provide regional stores and larger retail groups with an expanded value-priced offering that would help them tap into these underserved segments as well as more effectively compete with big box retailers. We’re excited to introduce this new company to market attendees.”
While drawing upon the wealth of knowledge and best practices gleaned from Surya’s nearly 40 years in the home furnishings industry, Artistic Weavers is an independently operated company that has its own dedicated sales, product development and sourcing team.
Market attendees are invited to explore the offerings from Artistic Weavers at
Market Square 212 from 8 a.m. to 8 p.m. daily during market.
View a sampling of the new introductions.
About Artistic Weavers
Founded in 2014, Artistic Weavers is a rug and home accessories company committed to scouring the globe to bring consumers trendy, fashion forward rugs, pillows and other accessories at exceptional prices and with uncompromising quality. From classic to modern, each product is designed to infuse living spaces with extraordinary color, pattern and texture from the ground up. For more information, visit
http://www.artisticweavers.com.
SURYA TO EMPHASIZE COLOR, EFFORTLESS COORDINATION OF OUTDOOR ACCESSORIES AT CASUAL MARKET 9.10.15
Surya will unveil at Casual Market hundreds of new outdoor rugs and accessories in fresh styles, colors and high performance fabrics. The brand plans to showcase the ease with which its growing selection of outdoor products can be mixed and matched to create seamlessly coordinated outdoor spaces for any design or budget need.
Surya significantly expanded its outdoor offering this past year to include additional categories such as outdoor lighting, wall decor and decorative accents while also adding depth to its existing outdoor rug, pillow and pouf collections. Available in a variety of price points and innovative constructions, the latest product debuts incorporate durable, weather-resistant finishes and materials for extended product lifespan and ease of care.
Products to be highlighted at market include:
-
50+ outdoor-safe lighting options in an assortment of colorful hues
-
250+ pillows and 90+ poufs in a wide selection of brights and neutrals for easy mixing and matching
-
Full range of decorative accents, including planters, garden stools, lanterns and candle holders
-
Eye-catching rug designs in trend forward styles, constructions and materials
Surya will also showcase a number of merchandising and display solutions created to provide design inspiration and make it easier to engage consumers during the store visit.
“Most outdoor furniture is beige or gray, so when a consumer walks into a retail store, they’re typically looking at a blank slate,” said Satya Tiwari, president, Surya. “What we’ve done is build out a comprehensive outdoor line featuring a broad range of colorways and styles and then created pre-packaged vignettes in popular color combinations that will spark the consumer’s imagination and get them excited about decorating their outdoor space. We’re not only making it easier for retailers to promote and sell outdoor products but are also simplifying the shopping experience for the consumer.”
Surya recently received the International Casual Furnishings Association (ICFA) 2015 Manufacturer Leadership Award in the Outdoor Carpeting/Rugs/Flooring category. Honorees were selected by ICFA’s retail, designer and supplier membership based on the design and quality of their products, as well as merchandising, customer service, ethics, communications and trade relations.
Casual Market attendees are invited to explore Surya’s latest outdoor offerings at
Booth #7-3088 from 8:30 a.m. to 6 p.m. daily. Surya will also be serving cocktails each afternoon from 3 to 6 p.m.
Click
here to view some of the latest introductions.
SURYA NAMES WINNERS OF SURYA SPACES CONTEST 9.08.15
Surya has announced the winners of its second Surya Spaces Contest. More than 150 images showcasing design projects featuring Surya rugs and accessories were submitted by interior designers from across the country. All entries were included in a special photo gallery on Surya’s Facebook page and the most ‘liked’ entry each week was promoted across Surya’s social media channels.
Chosen by Surya’s leadership team, the winners are:
-
1st Place | Susan Herring of Echelon Interiors – $1,000 in Surya products
-
2nd Place | Jessica Doyle of Plum and Crimson Fine Interior Design – $750 in Surya products
-
3rd Place | Nishi Patel of Nishi Design Studio – $500 in Surya products
“The inspiration for my project was a Surya rug I had spotted last year at High Point Market,” said Susan Herring, senior designer, Echelon Interiors. “I loved the fun pattern mixed with the yellow and grey color scheme and thought the rug would be the perfect jumping off point for the coastal home I was decorating. I have been a long-time user of Surya products in a variety of projects, including in my own home, and always look forward to seeing what’s new each market season. I am so excited to have won the Surya Spaces contest!”
Winning images were selected based on creativity, design aesthetic and successful integration of Surya products. All of the entries can be viewed here.
“We are very impressed by the amazing design talent of our customers and truly enjoyed seeing the beautiful spaces they have created using our products,” said Satya Tiwari, president, Surya. “Social media is such a great platform for designers to showcase their projects and we are excited to have been able to bring the work of our customers to the attention of more than 140,000 Surya social media followers and potential future customers. We thank everyone who entered for their creative vision and passion for inspired design.”
Surya customers are encouraged to continue posting their design projects incorporating Surya accessories using the tag #suryaspaces for a chance to be featured on the brand’s social media sites.
SURYA SETS FUNDRAISING GOAL OF $75K FOR FOURTH ANNUAL “MILES FOR MEALS” CAMPAIGN 9.02.15
Surya has launched its fourth annual Miles for Meals fundraising campaign in support of
Artistic Weavers, a value-focused rug and home accessories brand geared to younger consumers who are looking for trend-driven, fashionable looks at an affordable price point, will debut at the upcoming High Point Market. The product line currently includes a selection of 150+ hand-tufted and machine-made designs in a variety of styles and colors along with recently introduced coordinating pillows in bold geometric patterns.
Rug offerings from Artistic Weavers include indoor and outdoor styles ranging from classic and transitional designs to natural fiber and geometric looks, all of which sell for $349 and under. Coordinating pillows retail for $29 and under.
Artistic Weavers was soft launched in 2014 to test the market, collect feedback and enable fine tuning prior to a full scale roll-out to a broader audience. Based on the positive response received from retailers and e-commerce partners and strong sales momentum, the company’s official launch has been planned to coincide with the heavily attended fall market.
“When we initially conceived Artistic Weavers, we envisioned it as the perfect balance of style and value,” said Satya Tiwari, president, Surya. “We sought to offer Millennials and consumers who are at once fashion conscious and very mindful of their budgets, a way to give their living spaces a very personal feel without straining their wallets. At the same time, we wanted to provide regional stores and larger retail groups with an expanded value-priced offering that would help them tap into these underserved segments as well as more effectively compete with big box retailers. We’re excited to introduce this new company to market attendees.”
While drawing upon the wealth of knowledge and best practices gleaned from Surya’s nearly 40 years in the home furnishings industry, Artistic Weavers is an independently operated company that has its own dedicated sales, product development and sourcing team.
Market attendees are invited to explore the offerings from Artistic Weavers at
Market Square 212 from 8 a.m. to 8 p.m. daily during market.
View a sampling of the new introductions.
About Artistic Weavers
Founded in 2014, Artistic Weavers is a rug and home accessories company committed to scouring the globe to bring consumers trendy, fashion forward rugs, pillows and other accessories at exceptional prices and with uncompromising quality. From classic to modern, each product is designed to infuse living spaces with extraordinary color, pattern and texture from the ground up. For more information, visit www.artisticweavers.com.