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SURYA TO LAUNCH RUG DESIGNS BY ARTIST ALEXANDER WYLY AT ATLANTA MARKET 6.26.15

Surya has partnered with Asheville, N.C.-based artist and textile designer Alexander Wyly to introduce an inspired new line of hand-crafted rugs. Intended to add a modern touch to traditional spaces, the spirited designs play upon the dynamic harmony between simplicity and complexity, the organic and geometric, ancient and contemporary.

The collections, which will be unveiled at Atlanta Market, include Ridgewood, finely hand-tufted designs with rhythmic patterns accented by viscose and presented in sophisticated, natural hues; Lockhart, featuring a tight micro-loop technique to enhance bold, interlocking graphic forms; and Anagram, hand-tufted wool motifs with an energetic, undulating pattern created by the interplay of crisp geometric shapes.

“My aim is to infuse a sense of joy, wonder and beauty into people’s lives with home decor that playfully combines vibrant color, texture and pattern,” said Alexander Wyly, designer. “It was a great experience working with the Surya product development team to interpret my design vision into beautiful rugs that will not only enhance interiors but, hopefully, transform them into artful and unexpected living spaces.”

Wyly, who gathers inspiration from a number of sources, including daily walks in the woods of the Blue Ridge Mountains, tribal art and his travels to India, Japan, Thailand and New Zealand, has been creating innovative designs for upholstery, wall coverings and rugs for the past four years.

“Alexander Wyly exemplifies Surya’s goal to deliver fresh design to today’s consumers,” said Satya Tiwari, president, Surya. “His lively designs have universal appeal with a contemporary yet timeless style that complements a broad range of lifestyles and decor needs.”

Added Wyly, “Surya was the perfect choice to bring my designs to life. I have long admired the brand’s attention to detail, strong ethics and energetic drive within the marketplace and felt a strong synergy from the start. I look forward to building upon our collaboration.”

Market attendees are invited to view the new rug collections at Atlanta Market – AmericasMart 11-A-1 – from 8 a.m. to 8 p.m. daily. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

View the new introductions.

About Alexander Wyly
Alexander Wyly is a design studio based in the Asheville, North Carolina area, specializing in the creation of pattern art for rugs, upholstery, wallcovering, and various home goods. Founded in 2013, the Alexander Wyly brand provides pattern art to a select group of designers, manufacturers and textile mills. To learn more, visit www.alexanderwyly.com.
 

SURYA TO SHOWCASE BROAD SPECTRUM OF BEDDING, LIGHTING DESIGNS AT DALLAS MARKET 6.17.15

Surya will unveil a diverse selection of home accessories at the Dallas Total Home & Gift Market, highlighting added depth and breadth in its product offering while also focusing on ease of coordination across categories.

Products to be spotlighted include more than 50 distinctive bedding designs in a wide range of styles, colors and materials. Along with duvet sets and coordinating quilts, Euro shams, accent pillows and poufs (for select designs), the line now features bed skirts and a choice of down or poly duvet insert. All designs are available as sets or can be purchased individually for convenient mixing and matching, and most designs are in-stock and ready to ship.

Also on display will be a significantly expanded lighting collection, which has grown to encompass more than 350 thoughtfully-curated options for a variety of lifestyles and design needs. New for this market are coordinated table and floor lamps, more crystal and glass designs and features such as laser cut shades, double shades and colored linings.

“While providing an extensive range of home accessory categories is valuable, that’s only part of the equation,” said Satya Tiwari, president, Surya. “It’s important also to create depth within each category, so that designers and end consumers can build their ideal room without having to shop multiple sources. Our goal is to offer a comprehensive range of styles, textures and color palettes that work together seamlessly across our entire offering so that anyone – regardless of design aesthetic or budget – can achieve a truly cohesive look.”

Towards that end, Surya recently introduced made to order art and rug programs designed to provide increased customization options with quick turnaround times.

Added Tiwari, “It’s not a one-size-fits-all world. More and more, people are seeking their own signature look and to define their spaces in a very personal way. By offering convenient tailor-made options, we are making design more accessible. We look forward to sharing our latest products and programs with market attendees.”

Market visitors are invited to stop by Surya’s showroom, WTC 560, open from 8 a.m. – 8 p.m. daily, for a personalized tour of the latest introductions. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

View some of the new introductions.
 

SURYA ANNOUNCES SPOTTEDWITHSURYA CONTEST WINNERS 6.10.15

Whitney Reed of Hutson’s Fine Furniture in Cape Girardeau, Mo., took first place honors in Surya's second #SpottedwithSurya Instagram contest for her photo of a Surya tote bag at the Color Me Cape 5K Run in Cape Girardeau. Second place was awarded to Terri Pastor of Dallas-based Terri Pastor Interiors for her image captured in front of the Alamo in San Antonio, while Megan Filzen of Roseville, Minn., received third place for her photo next to the “giant boot” at L.L.Bean’s store at the Mall of America in Bloomington, Minn.

The contest, which was held from April 2 – May 15, 2015, required participants to post a photo of a Surya tote bag in a novel or unusual setting to their Instagram page, mention @suryasocial and tag the photo #SpottedwithSurya.

“The vibrant hues of the color run inspired me the in the same way that Surya has inspired me to push my design limits and think outside the box,” said Whitney Reed, sales floor manager and interior designer, Hutson’s Fine Furniture. “I am so passionate about the design process and love how Surya continues to stay ahead of the game. I can't wait to see what is to come in the future!”

The winners were chosen by Surya’s leadership team based on creativity and originality, with the first prize winner receiving $1,000 worth of Surya products and the second and third place winners receiving $500 and $250 worth of products, respectively. The winning images can be viewed here.

“It’s exciting to see so many people making use of their Surya tote bags outside of market,” said Satya Tiwari, president, Surya. “When we first introduced the tote bags several years ago, we had no idea they would end up in so many interesting places across the globe. The #SpottedwithSurya contest is a fun way to see where the bags have ‘traveled’ and we thank all of the entrants for their participation and creativity.”

Surya will be handing out its popular tote bags in a range of fashion forward designs and colors during the upcoming summer markets.