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SURYA SHORTENS PRODUCT DEVELOPMENT CYCLE, INCREASES SPEED TO MARKET 7.17.15

Surya will unveil at Las Vegas Market hundreds of new trend forward products, all of which will be readily available to buyers and designers soon after market. The brand plans to display only rugs and accessories that are in stock or on the water to ensure that all market orders can be fulfilled during the current season, regardless of whether the products are in line, or freshly debuted.

“Surya brings to market more than a thousand new accessories each year,” said Satya Tiwari, president, Surya. “While it’s important to innovate and introduce products reflecting the latest trends, it’s equally important to get those products to customers quickly rather than asking them to wait several months for SKUs to arrive in inventory. With this in mind, our operations team has worked diligently to identify factories with very quick turnaround times so that, by the time market season arrives, we can offer our customers truly ‘sellable’ products that they can quickly get into the hands of their customers.”

A forerunner in using technology to optimize business processes, Surya has also invested heavily in in-house analytics and product design teams, which has helped to further refine and streamline the product development cycle.

Added Tiwari, “In addition to regularly seeking feedback from our customers, we carefully analyze market data to determine purchasing patterns and product gaps. This attention to detail enables us to make sure we’re delivering the right products at the right time and optimizing inventory levels for the 40,000+ SKUs that we offer.”

Surya currently ships to more than 23,000 U.S. zip codes and 50 countries, and has one of the fastest fulfillment rates in the industry – with 90 percent of running line products ready for shipment within 24 hours. In late 2015, the company will open a one-million-square-foot corporate headquarters and distribution center in Cartersville, Ga., which will further increase warehousing and operational efficiencies.

“Our business is about providing quality products, exceptional value and great service,” commented Tiwari. “Showing products that are not only relevant for the season but quickly available will help our retailer and designer customers better serve the needs of their customers. It’s a winning situation for everyone.”

Market attendees are invited to explore Surya’s full range of products, along with merchandising and technology solutions, at the brand’s Las Vegas Market showroom – WMC C-400 – which will be open daily from 8 a.m. to 8 p.m. A complimentary hot catered breakfast and lunch will be served each day, along with hors d’oeuvres and cocktails each evening.

View some of Surya’s newest collections to be showcased at market.
 

SURYA SPACES CONTEST TO SHOWCASE DESIGN PROJECTS USING SURYA ACCESSORIES 7.06.15

Surya is inviting its customers to submit photos of their best design projects featuring Surya rugs and accessories for the chance to win up to $1,000. The Surya Spaces Contest, which runs through August 15, is intended to promote the design talent of Surya customers while also highlighting the creative ways in which the brand’s products can be coordinated to build inspired spaces. This is the second round of the contest, which was first held in 2012.

Entries will be evaluated by an in-house panel of judges on creativity, design aesthetic and successful integration of Surya products. The first prize winner will be awarded a $1,000 credit toward their next Surya order, with the second and third place winners receiving a $750 and $500 order credit, respectively.

All entries will be posted in a special photo gallery on Surya’s Facebook page. The entry with the most ‘likes’ each week will be featured prominently on Surya’s social media channels, which have a combined total of more than 140,000 followers.

“Great design is meant to be seen,” said Satya Tiwari, president, Surya. “With this contest, we hope to expose to a broader audience the inspired ways our customers use Surya rugs and accessories to bring rooms to life through the artful mix of color, pattern and texture. The contest will also provide a great marketing opportunity for our designers who will be able to reach a large audience of future clients via our extensive social media channels. We look forward to sharing the talents of our customers and to sparking a whole new world of design possibilities.”

To participate in the contest, Surya customers must email a high resolution photo of their design project along with a project description of 250 characters or less to [email protected]. Each photo counts as a single entry and up to three entries per designer are permitted. The contest closes at midnight ET on Saturday, August 15, 2015, and winners will be announced via Surya’s Facebook page on or about September 4, 2015. Complete contest rules and additional details are available at www.surya.com/suryaspaces.
 

SURYA TO SHINE SPOTLIGHT ON EASE OF PRODUCT COORDINATION AT ATLANTA MARKET 7.01.15

Surya will showcase during Atlanta Market expanded lighting and bedding categories along with additional customization options, all designed to make it even easier to achieve seamlessly coordinated looks.

Beginning with the launch of its pillow line in 2010, Surya has incrementally added new categories to its offering – with the goal of becoming a one-stop shop for coordinating home accessories across a wide range of styles, colors and price points. With its most recent line expansions, the brand has added significant depth and breadth to its lighting and bedding categories, giving designers and end consumers more product choices and greater design flexibility.

Carefully curated to integrate with the entire Surya line, Surya’s expansive lighting collection boasts 350+ diverse options. A wealth of rich finishes and textures, features such as colored linings and double shades, as well as the availability of matching floor and table lamps, helps to ensure that buyers can find the products that will work for their specific needs. 

Surya’s growing bedding line consists of 55+ designs in a broad assortment of styles, colors and luxe materials. Sold as sets or individually, the richly crafted designs can easily be mixed and matched to create any number of trend forward looks.

“We are always looking for ways to optimize the home accessory shopping experience,” said Satya Tiwari, president, Surya. “We achieve this not only through our extensive product offering, but also by carrying color palettes and designs across categories to simplify product selection. We were the first in the industry to implement the Pantone matching system, helping designers to feel confident in their color choices. We will continue to innovate to make the design process as seamless as possible. If there’s a better way to do it, then we will be there with the products and programs to make it happen.”

Surya will provide demos of two new made to order programs: the Cut and Sew Rug Program, which enables customers to order a machine-tufted rug in any size and shape for guaranteed shipment within three weeks, and the Made to Order Art Program, which offers a choice of 7,500+ images available on a variety of materials and in more than 800,000 configurations. Also being featured is an interactive art merchandising program that displays a selection of made to order art in multiple materials and frame types for easy comparison by end consumers.

To promote ease of cross category coordination, Surya is offering the following market promotions for customers enrolled in Surya Rewards, the brand’s customer loyalty program:
 

• Earn 2X REWARDS on any order when 2 product categories are ordered
• Earn 3X REWARDS on any order when 3 product categories are ordered
• Earn 4X REWARDS on any order when 4+ product categories are ordered