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SURYA KICKS OFF POPULAR SPOTTEDWITHSURYA CONTEST 4.02.15

Surya is once again holding its well-received #SpottedwithSurya contest. Through May 15, 2015, designers and retailers are encouraged to snap a photo of themselves with a Surya tote bag in an interesting or unusual setting and post it to Instagram for the opportunity to win Surya products.

The three participants with the most creative and original entries will receive one of the following prizes:

         1st Prize | $1,000 worth of Surya products
         2nd Prize | $500 worth of Surya products
         3rd Prize | $250 worth of Surya products

To participate in the contest, entrants must:
 
  • Follow @suryasocial on Instagram
  • Post a photo of themselves with a Surya tote bag in a novel or unusual location
  • Mention @suryasocial and tag #SpottedwithSurya

Featuring the Surya logo set against a variety of fashion forward design motifs, Surya’s colorful and versatile jute tote bags are a prominent fixture at markets and events throughout the year, and also show up in many unexpected locations.

“As part of our commitment to environmental responsibility, we are always looking for innovative ways to incorporate sustainable materials into our products,” said Satya Tiwari, president, Surya. “We created our reusable tote bags to give market goers a convenient, eco-friendly way to transport all of the items they collect during market as well as a stylish carry all they can use in their daily lives. Last year’s SpottedwithSurya entries were inspiring, with tote bags showing up in fun and interesting locations across the globe, and we are excited to see this year’s submissions.”

Each photo counts as a single entry and there is a limit of three entries per Instagram account. Instagram users who submit a valid entry agree to allow Surya to use their photo as it pertains to the #SpottedwithSurya contest. The contest closes at midnight EST on Friday, May 15, 2015. Winners will be selected by Surya’s management team and contacted via Instagram. Visit www.surya.com/spottedwithsurya for more details.

Surya will be handing out tote bags with eye-catching new designs at the upcoming High Point Market. Attendees are invited to visit Surya’s flagship showroom – Showplace 4100 – to explore the brand’s latest product introductions across all categories and pick up a bag in their choice of color/design.

Launched in 2013, Surya’s Instagram page has more than 7,500 followers.
 

SURYA TO HOST MULTIPLE EVENTS DURING HIGH POINT MARKET 3.31.15

Surya will host several educational and social events at its flagship showroom – Showplace 4100 – during this spring’s High Point Market. Attendees will have the opportunity to explore the latest color and design trends, including key color stories for 2015, as well as gain valuable insights from retail marketing expert and design industry veteran Martin Roberts as he provides tips on designing compelling retail environments and building a strong brand identity to more effectively reach consumers. Surya will also hold a showroom celebration to kick off the spring season in style.

Scheduled events include:

  • Colormix™ 2015 – Optimistic Odyssey | Saturday, April 18 @ 10 a.m.
    Carolyn Ames Noble of Sherwin-Williams will present stimulating imagery, statistics and research supporting the 2015 forecast for color and design trends. Attendees will explore the drivers influencing future trends, including global, technological, historic, psychological and economic factors, while learning more about this year's four dominant color stories. (eligible for 0.1 CEU credit)
     
  • Spring Market Celebration | Sunday, April 19 @ 6 p.m.
    Market attendees are invited to join Surya for an evening of celebration to usher in the spring season. Complimentary cocktails, hors d'oeuvres and desserts will be provided as market goers mingle, explore Surya’s latest introductions and dance to an energetic mix of DJ-spun tunes.
     
  • Upside Downsizing – How to capture mature, well-heeled consumers via compelling visual merchandising and engaging environments | Monday, April 20 @ 10 a.m.
    The Millennial Generation is upon us, but so are their parents. Internationally-acclaimed retail marketing expert and brand strategist Martin Roberts will present an eye-opening look at the needs and desires of the new "Because I'm Worth It" consumer and share tips for connecting with this valuable demographic through impactful visual merchandising and branding.
     
  • Complimentary hot catered breakfast and lunch | Daily from 8 – 10 a.m.; 11 a.m. – 1 p.m.
     
  • Hors d'oeuvres and cocktails | Daily from 4 – 8 p.m.

“At Surya, we are always looking for ways to help designers and retailers build a successful home accessories business,” said Satya Tiwari, president, Surya. “And education is a key part of this effort. We are excited to be able to offer market attendees the chance to hear from esteemed industry thought leaders on the latest color and design trends along with novel ways to reach and influence the more seasoned consumer. We look forward to seeing many faces, both familiar and new, at these informative events.”

Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m. during market. Market visitors who pre-register for an appointment with their Surya rep at www.surya.com/market-registration by Friday, April 10 and honor their appointment are eligible to receive 10% off of their market order (no minimum).
 

SURYA COLLABORATES WITH LIFESTYLE BRAND CLAIREBELLA FOR ENERGETIC RUG OFFERING 3.27.15

Surya will debut at High Point Market a colorful new line of outdoor safe rugs from international lifestyle brand Clairebella. The collection, named Miranda, artfully merges organic designs inspired by nature and found objects with a vibrantly hued palette to bring a bold, fresh aesthetic to both indoor and outdoor living spaces.

Founded by designer Kathy Denness in 2003, Clairebella has grown from a small boutique line of baby products to become a top-selling provider of personalized gifts ranging from stationary/office products and lifestyle items to a kids collection and home accessories.

“I have always been drawn to great design and its ability not only to express personal style but also to create that distinctive ‘wow factor’ that makes an instant statement,” said Kathy Denness, president and designer, Clairebella. “With this new collection, the Surya team has done a great job of translating my designs into a ‘preppy meets bohemian chic’ look that is fun, modern and perfect for those with a passion for stylish living.”    

Hand-hooked of 100% polypropylene, the eye-catching collection includes four distinctive designs, each of which is available in multiple colorways.

“As we continue to expand the breadth and depth of our offerings, we are incorporating more designs that will appeal to the youthful, energetic consumer,” said Satya Tiwari, president, Surya. “Clairebella’s inspired fusion of lines and color brings a fresh and dynamic look that lends itself to a variety of living environments, and we look forward to sharing these new designs with our customers.”  

Added Denness, “I am thrilled to be working with Surya and am honored to have been chosen as a design partner. There seems to be no end to Surya’s innovation and I am always excited to see what the brand will come up with next.”

Market attendees are invited to explore the Clairebella rug collection at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. Market visitors who pre-register for an appointment with their Surya rep by visiting surya.com/market-registration/ are eligible to receive 10% off of their market order (no minimum).

Click here to view the new collection.

About Clairebella
Clairebella was founded by designer Kathy Denness in 2005. Named after Kathy's daughter, Claire, the brand has grown from a boutique line of juvenile products into a top-selling gift line. Clairebella is all about stylish living by bringing style to everyday products. Known for bright colors and bold, graphic prints, the brand takes products from ordinary to extraordinary – from a new paint collection to bedding, pillows, table top and rugs, the goal is to add style to living spaces. Clairebella products can be found in more than 700 specialty stores around the world and online. To learn more, visit www.clairebellastudio.com.
 

SURYA TO SHOWCASE INNOVATIVE CONSTRUCTIONS AND RICHLY TEXTURED DESIGNS AT HIGH POINT MARKET 3.25.15

Surya will unveil hundreds of new products across all categories at this spring’s High Point Market. Supporting the home accessory brand's goal of simplifying the shopping experience, the introductions include fashion forward designs for a broad spectrum of lifestyles and budgets.

A number of new pillow collections are set to make their debut, bringing Surya’s pillow offering to more than 1,300 options across a wide array of colors, materials and styles. Featured collections will include:

  • Facade | Structure | Wright – Highly structured, textural designs that use fabric manipulation techniques like iron pressing and pinning and sewing to impart a three-dimensional quality
  • Charade | Harvey | Perimeter – Vibrantly-hued chain stitched designs with overscaled organic motifs and repeating geometric patterns
  • Somerset – A budget-priced collection with printed geometric, floral and abstract designs in a range of brights, neutrals and muted hues for easy mixing and matching
 

Among the new rug designs on display will be collections utilizing novel material combinations and constructions, including:

  • Adeline – A hand-woven wool base is accented by an intricate embroidered motif in viscose and cotton for subtle sheen and a timeless yet modern look.
  • Felicity – A printed design with bold, expressive brushstrokes brings movement and energy to the floor in this machine-made design.
  • Korva – A plush shag center framed by a hand-woven global motif finished with oversized tassels lends a well-traveled, vagabond feel.
  • Bayburt | Flen | Masha | Soma – A partially erased design creates a distressed, vintage look in these luxe, hand-knotted collections.

Surya’s new bedding line, which includes more than 50 designs in a range of distinctive looks, fabrics, colors and styles will also be showcased, as will new designs across all home accessory categories, including lighting, wall decor, throws, accent furniture and decorative accents. Market attendees will also have the opportunity to view a wide assortment of Surya’s outdoor offerings, including recently introduced lighting, ceramics and mirror categories and significantly expanded rug, pillow and pouf collections.


“We understand that consumers come to a designer or to a retail store with a diverse range of lifestyles and budget needs,” said Satya Tiwari, president, Surya. “These consumers are seeking to build looks that not only meet their practical needs but that also let them express their design vision in a meaningful way. And, that requires lots of options. Our latest designs, along with more than 30,000 existing rugs and accessories and new made to order art and rug programs, enable us to offer truly limitless design possibilities for any style or budget. We look forward to sharing our impressive lineup of new products with market attendees.”

As always, the latest trends will be spotlighted within a series of artfully-curated vignettes located throughout the Surya showroom, providing fresh design inspiration and merchandising ideas designed to help retailers and designers build a successful accessories business.

Market attendees are invited to explore all of Surya’s latest offerings at the brand’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

Click here to view some of the latest introductions by category.
 

SURYA TO DEBUT RUG LINE BY NORTH CAROLINA LANDSCAPE ARTIST WILLIAM MANGUM 3.17.15

Surya will launch at April’s High Point Market three rug collections from William Mangum, a nationally- and internationally-acclaimed artist who – for more than 35 years – has captured in his paintings the essence of the American landscape.

From the aura and textures of the Blue Ridge Mountains to sparkling, windswept shorelines, Mangum’s rug designs artfully infuse elements of the natural world into living spaces to create inspired tapestries that celebrate the lives of the inhabitants.

The collections, which take their cues from the diverse regions in Mangum’s native North Carolina, include:
 
  • Artisan – Overscaled fern and pine motifs are brought to life in this outdoor safe collection of hand-hooked rugs featuring tonal hues in a natural palette.
  • Essential – Hand-woven jute and colors of earth blend harmoniously in this textural collection, echoing the rugged beauty of the ever-changing landscape.
  • Remarque – Impressions of sand and water kissed by dappled sunlight evoke a sense of gentle movement in this collection of hand-tufted wool rugs with viscose accents.
 
“My goal as an artist is help people to become astute observers of the world around them, to encourage them to pause and appreciate nature’s inherent ability to shape our mood and comfort levels,” said William Mangum, artist. “With these new rug collections for Surya, I wanted to provide an accessible way for people to bring the beauty of the outdoors into their home environments while also complementing the latest home decor and fashion trends. The Surya team has been a great partner in translating my artistic vision into timeless, handcrafted rugs that provide the perfect canvas upon which individuals can express their unique style.”

“As a lifelong student of nature, Bill Mangum possesses the rare ability to see beyond the surface of the landscape to capture its intrinsic beauty in a way that really speaks to the viewer,” said Satya Tiwari, president, Surya. “Likewise, at Surya, we are always looking beyond what has been done before to find new and different ways to bring inspired design into the home. Working with Bill is a natural fit as we continue to expand our product portfolio to reflect diverse styles and themes, and we are excited to share these new collections with our customers.”

Market attendees are invited to explore William Mangum’s rug collections at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

Click here to view high res images of some of the new introductions.

About William Mangum
With a career that has spanned more than 35 years and over 3,000 paintings to his credit, North Carolina native William (“Bill”) Mangum is recognized as the state’s foremost landscape artist. A recipient of both national and international awards, his work is the subject of eight coffee table books and two films that pay tribute to his keen eye for detail and masterful painting of diverse landscapes ranging from the Blue Ridge Mountains to the Outer Banks. Bill has brought his artistry to the furniture industry in the “Artist Inspired Home Collection – CAROLINA PRESERVES” by Klaussner Home Furnishings, which has become one of the industry’s most successful furniture collections, and he has most recently created an inspired rug collection for home accessories provider Surya. This philanthropically minded designer has raised more than five million dollars through his annual “Honor Card” program, assisting outreach agencies aiding the homeless across North Carolina. To learn more, visit www.williammangum.com.
 

SURYA RECEIVES BEST OF HOUZZ AWARD FOR SECOND STRAIGHT YEAR 1.26.15

Houzz, the online home remodeling and design platform, has honored Surya with a Best Of Houzz 2015 award in the Design category. This marks the second consecutive year that the home accessories brand has received this distinction.

More than 25 million users are currently active in the Houzz community. Surya was once again awarded a Best Of Houzz designation because images showcased in the brand’s Surya Spaces project, which includes design projects incorporating Surya products, were among the images most frequently clicked on and added to a Houzz ideabook during 2014.

“We are excited that so many Houzz users have been inspired by projects featuring Surya accessories,” said Satya Tiwari, president, Surya. “At Surya, we strive each and every day to provide highly relevant, fashion forward products that elevate to the next level what’s possible in design. We know that designers have a choice when selecting accessories for their home decor projects and appreciate that they continue to choose our products and share their design creations on Houzz.”

Surya has received a “Best Of Houzz 2015” badge on its profile, reflecting the popularity of the brand’s products among Houzz users. “We’re delighted to recognize Surya among our 'Best Of' professionals as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes,” said Liza Hausman, vice president of industry marketing for Houzz.

Surya showcases designer projects through all social media channels using the #suryaspaces hashtag. “Our social media team has done a great job building convenient, easy-to-access online forums where designers, retailers and their customers can view curated content, share design projects and discuss all aspects of design,” added Tiwari. “We invite designers to post their projects on our social media sites to gain access to a combined following of more than 140,000 home decor professionals and enthusiasts.”

Follow Surya on Houzz: http://www.houzz.com/pro/suryasocial/.
 

SURYA UNVEILS NEW INTERACTIVE CUSTOM ART PROGRAM 1.14.15

Surya is launching later this month a versatile custom art program that makes it easy to browse and order art work from an archive of more than 7,000 curated images spanning a wide variety of subjects and styles. The diverse art work library contains thousands of limited editions along with exclusive works from more than 100 artists – ranging from contemporary to transitional to traditional looks. Winter market attendees are invited to preview the innovative new program during market in Surya’s Dallas and Las Vegas showrooms.

The custom art program, which will be available on surya.com, has been created to provide optimal convenience and design flexibility. Website visitors will be guided through a series of easy-to-navigate steps where they can select an image from categories that include abstract, animals, architectural, botanical, landscape and photography, and then specify the desired medium, framing options and size to create a custom piece that matches their unique design vision. Up to half a million custom configurations will be available.

The flexible program will offer the choice of conventional mediums, including canvas and paper, as well as alternate substrates such as acrylic, metal and wood. High quality materials such as eco-friendly archival, latex and UV-curable inks along with museum grade canvas and acid-free paper will ensure outstanding image reproduction and help to extend the life of the art work. Crafted in the USA by artisan framers, all pieces will be constructed using raw materials and products sourced and manufactured in the USA and arrive ready to hang.

“Today’s design savvy consumers don’t want to see the art work they purchased on their neighbor’s walls,” said Satya Tiwari, president, Surya. “They are looking to create personalized living spaces that speak to their individual style and make a unique statement. Our new custom art program addresses this need by providing almost limitless art options while also offering the highest level of craftsmanship and quick turnaround times, all at a very affordable price point.”

Winter market attendees can view a demo of the new art program from Jan. 14-20 at Surya’s Dallas showroom (WTC 560) or from Jan. 18-22 at Surya’s Las Vegas showroom (WMC C400), both of which are open from 8 a.m. to 8 p.m. daily.
 

SURYA LAUNCHES VERSATILE NEW RUG DISPLAY AT ATLANTA MARKET 1.08.15

Surya is introducing at Atlanta Market the latest in a series of innovative, retail focused display solutions. The Design Gallery, which is on view in Surya’s AmericasMart showroom – 11-A-1 – has been created to give furniture retailers and designers an attractive, space-conscious way to showcase multiple Surya rugs within their retail space.

Available in two easy-to-assemble configurations, the Design Gallery comes fully stocked with up to 180 unique 18" corner samples, each of which includes a corresponding room scene, additional colorways and/or shapes, and list of available sizes. A warm wood finish and modern, clean-lined design invite customers to approach and interact with the display.

The first option features angled swivel arms for convenient viewing of up to 66 rug samples. Retailers and designers can choose any combination of 18” samples from Surya’s more than 5,500 rug designs. A second option accommodates up to 180 samples that can easily be slid along rods for quick access. Both options include a choice of black or white hangers. Additionally, existing samples can be switched out for new samples at any time for only the cost of freight, providing ultimate design flexibility.

“Strategic placement of displays in a store or showroom can increase customer engagement during the purchasing process, helping to drive sales and maximize profitability per square foot,” said Satya Tiwari, president, Surya. “The Design Gallery offers a great way to showcase multiple rug styles, colors and constructions while also making it easier for sales associates and designers to help their customers find the ideal rug to meet their decor needs.”

The versatile new display can be placed along a wall, used as a divider within a retail space or serve as a backdrop for a vignette. The back side of the Design Gallery includes colorful lifestyle imagery, or retailers can opt to display full-sized rugs using convenient built-in grooves.

Market attendees are invited to view the innovative display solution, which has received a very positive response from retailers and designers, through Jan. 13 at Surya’s Atlanta showroom (AmericasMart 11-A-1) or from Jan. 18-22 at Surya’s Las Vegas showroom (WMC C400).
 
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